Also called press kit
A media kit is a short document a creator sends to brands summarising audience, performance and past collaborations, used to open and price a deal.
A media kit exists to answer a brand's three questions quickly: who follows you, do they act, and have you done this before. Everything else is decoration. Two pages that answer those clearly beat twelve pages of mood boards.
Numbers should be dated and defined. "6% engagement" invites the question that kills momentum; "6% engagement on reach, last 30 days, average of 12 posts" does not. Stating the formula also signals that you know the difference, which is itself a credential.
Case studies outperform statistics. One collaboration with the outcome stated — units moved, code redemptions, sign-ups — is worth more than a page of audience demographics.
In practice
A kit with one line — "Previous partner sold 340 units from two posts and a story sequence" — prices the next deal higher than any follower count.
Common mistake
Sending a static PDF that goes stale. A linked page can be updated after every campaign and never arrives out of date.
Read more on this
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