Chatbot

For a creator the realistic use is narrow and valuable: answering the same five questions at three in the morning, sending a promised file, or qualifying an enquiry before it reaches a real conversation.

What it does badly is anything requiring judgement. A bot that cannot say "I don't know, here is a human" turns a small problem into a bad experience, and the person leaves with an impression of the brand rather than of the tool.

Automated direct messages on social platforms sit in a grey area: most platforms restrict unsolicited automation, and aggressive use is a common cause of account restrictions.