Webinar

The format works because it buys sustained attention. Someone who registers and attends has given forty minutes of undivided time, which is far more than any page will ever get, and conversion rates reflect that.

Registration is where most of the value is captured regardless of attendance. Typically only a minority of registrants attend live, so the replay and the follow-up sequence produce a large share of the eventual sales.

Its reputation suffered from formats that were thirty minutes of filler before a pitch. The version that still works teaches something genuinely useful whether or not anyone buys.