Also called going live
Live streaming is broadcasting video in real time, with the audience able to react and ask questions as it happens.
What live offers that recorded video cannot is presence. Being answerable in real time is a credibility signal, and the audience knows it cannot be edited, which is why live consistently outperforms polished video for trust-building.
It is also demanding and unforgiving of a thin plan. The formats that hold up have a spine — a topic, three points, a question segment — because dead air is much harder to survive live than in an edit.
Most platforms boost live content while it is running and bury the replay, so the value is concentrated in the moment. Announcing it in advance is most of the work.
In practice
A weekly thirty-minute session at a fixed time builds an appointment habit that unscheduled streams never produce.
Common mistake
Going live unannounced. The audience able to attend is whoever happens to be in the app, which is a fraction of the people who would have come.
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