Also called microsite
A micro-site is a small standalone site of one to a few pages built around a single objective, rather than a full site meant to cover everything an organisation does.
The defining constraint is scope, not size. A micro-site exists to serve one campaign, one product or one audience, and it ends when that purpose ends. It has no navigation to speak of, because navigation implies alternatives and the point is to remove them.
Modern link in bio pages are micro-sites in everything but name: one URL, one screen of decisions, a lifespan measured in months rather than years. The vocabulary difference is historical — micro-sites came from advertising campaigns, link in bio pages came from social platform constraints — but the design logic converged.
The practical consequence is that a micro-site should be cheap to abandon. If replacing it costs a redesign, it has quietly become a website.
In practice
A film release gets its own micro-site for three months: trailer, screening dates, ticket link. After release, it redirects to the studio's catalogue page.
Common mistake
Adding an About page, a blog and a contact form until the micro-site becomes a slow, unmaintained second website competing with the real one for search rankings.
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