Affiliate marketing pays a commission to someone for each sale they refer, tracked through a unique link.
For a creator it works in both directions. You can earn commission recommending other people's products, or you can pay commission to have others recommend yours. The second turns marketing from a fixed cost into a share of revenue that only occurs when a sale does.
Attribution decides most disputes. A tracking window says how long after a click a sale still counts, and whether the first or last referrer is paid. Agreeing that before launch avoids the arguments that end partnerships.
Disclosure is a legal requirement in most markets, and audiences generally accept affiliate income when it is stated and the recommendation is honest.
In practice
A 30% commission on a €99 product means paying €30 for a sale you would not otherwise have made — cheaper than most advertising, and only payable on success.
Common mistake
Recommending products you have not used. One bad recommendation costs more trust than a year of commissions is worth.
Read more on this
- Buyer Protection in Creator Commerce: A Complete Guide Master buyer protection for creator stores. Learn refund policies, dispute handling, chargebacks, and seller best practices to build trust and reduce claims.
- How to Sell Notion Templates and Scale Revenue Master how to sell Notion templates by learning the full playbook, from design and pricing to conversion tactics with taap.bio.
- How to Make Money Selling Digital Products in 2026 Learn how to make money selling digital products with a proven playbook covering ideas, pricing, storefront setup, marketing, and scaling
