Also called payment dispute
A chargeback is a forced reversal of a card payment initiated by the buyer's bank rather than by the seller.
A chargeback is not a refund. A refund is you returning money; a chargeback is the bank taking it back, usually with a fee attached, and the burden of proof sits with the seller.
For digital products the evidence that matters is delivery: a timestamped record that the file was made available and accessed, plus the terms the buyer agreed to. Keeping that automatically is far easier than reconstructing it during a dispute.
A sustained chargeback rate above roughly one percent puts a merchant account at risk, which is why processors care about it more than the amounts suggest.
In practice
A clear descriptor on the bank statement prevents a large share of disputes, because many are simply buyers not recognising the charge.
Common mistake
Ignoring refund requests until they escalate. A refund costs the sale; a chargeback costs the sale, a fee, and your standing with the processor.
Read more on this
- Find the Cheapest Online Course Platform: Best Value 2026 Uncover 2026's cheapest online course platform. We analyze true costs—subscriptions, transaction fees, and hidden charges—to find your best value.
- Free Analytics Instagram Unlock your growth with free analytics instagram. Our 2026 guide covers 10 top tools to track metrics, optimize content, and boost your creator business.
- Instagram to Snapchat Guide: Unify Your Creator Presence Learn how to connect Instagram to Snapchat, share content, and build a unified creator brand. Our guide covers repurposing, linking, and using Taap.bio.
