Also called permanent link
A permalink is a URL intended never to change, so that links to it keep working indefinitely.
The promise is in the name, and it is a promise to other people. Once a URL has been shared, cited, bookmarked or indexed, changing it breaks something you cannot see, in places you will never be told about.
This is why permalink structures should avoid anything that dates or reorganises: a category in the path becomes wrong the day you reorganise categories, and a year becomes a reason not to click.
When a change is unavoidable, a permanent redirect from the old address preserves both the visitors and the accumulated search value.
In practice
`/glossary/lead-magnet` survives every reorganisation; `/blog/2026/marketing/12-lead-magnet` breaks the first time either the year or the category changes.
Common mistake
Changing URLs without redirects. Old links keep sending traffic for years, and they land on nothing.
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