Also called story link, swipe up
A link sticker is the tappable element that makes a URL clickable inside a social media story.
Stories are the one place on most platforms where a link can sit outside the profile, which makes stickers the main way creators send traffic to something specific rather than to their bio.
They are ephemeral by nature. A story disappears within a day, so the traffic arrives in a short burst and then stops — which is useful for launches and useless for anything meant to accumulate. Pinning stories to a profile highlight is the usual workaround.
Because the destination is invisible until tapped, what precedes the sticker does the persuading.
In practice
Pointing every story sticker at the same link in bio page, rather than at a different destination each time, means one place to update when the offer changes.
Common mistake
Linking directly to a campaign URL from a highlight. When the campaign ends, the pinned story sends people to a dead page indefinitely.
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